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Mediasmith

Programmatic Manager

Analytics – Oakland, California
Department Analytics
Employment Type Full time
Minimum Experience Manager/Supervisor

Mediasmith’s programmatic team executes campaigns across display, video, and social media channels using a variety of buying platforms. The Programmatic Manager will oversee a small team of traders and work with our media planning groups to develop and implement RTB media strategies per client needs. 

The ideal candidate has meaningful hands-on experience with programmatic media buying; we’re looking for somebody who has built many successful RTB campaigns from the ground up. They should be comfortable leading client and vendor communications, adept at distilling complex topics into clear explanations, and driven by a desire to learn about all facets of digital media. 

Responsibilities 

  • Oversee implementation of all programmatic media campaigns 
  • Manage a 1-2 member buying team 

  • Drive agency strategy around programmatic buying through technology platforms 

  • Work with media planners to develop programmatic media recommendations and deliver to clients 

  • Evaluate current technology partners and recommend potential opportunities (e.g. data, verification, attribution) 

  • Develop and adhere to timelines for campaign launches, media recommendations, and other projects 

  • Maintain relationships with programmatic vendors 

  • Manage buying platform spend and budget 

  • Work with Analytics Director & VP to stay current on ad tech trends and share industry knowledge through involvement in events, conferences, and digital channels 

Skills & Qualifications 

  • Minimum 2 years hands-on experience with a demand-side platform (DSP) 

  • 3+ years of experience in digital media; managerial experience preferred 

  • Experience with TheTradeDesk, Google Ads, and Facebook Ads Manager 

  • Thorough understanding of media KPIs and best practices for measurement in the digital space 

  • Capacity to multitask and thrive in a fast-paced environment 

If you meet the above requirements, send us a cover letter telling us why you would be a good candidate, your salary range requirements and your resume. 

 

About Mediasmith: 

 

We are an independent media agency instilling thoughtful strategy and digital expertise into media implementation and analytics. Mediasmith makes impactful media simple. 

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  • Location
    Oakland, California
  • Department
    Analytics
  • Employment Type
    Full time
  • Minimum Experience
    Manager/Supervisor
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