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Mediasmith

Paid Search Specialist

Search – Oakland, California
Department Search
Employment Type Full time
Minimum Experience Mid-level

Position Overview:

The Paid Search Specialist is a mid-level position for those seeking the next step in their career. The Paid Search Specialist will assist the Supervisor & Director to develop and execute campaign objectives day-to-day which include optimizing campaigns, tracking budget pacing, reporting, creating insights, and making recommendations based on results. The ideal candidate for this role must be self-motivated, curious, pay close attention to detail, and must exhibit the ability to work with a larger team as well as deliver on campaign goals.

Responsibilities:

  •  Develop, optimize, and maintain paid search (SEM) campaigns across several industry verticals including B2B, e-commerce, education, and automotive
  • Understand client goals and how to maximize success through tactical strategy, implementation, and technology
  • Communicate with internal agency stakeholders and clients
  • Analyze data and trends to identify opportunity areas for campaign optimization and expansion
  • Manage and report on campaign performance, KPIs, and metrics
  • Develop keyword lists, monitor campaign pacing/spend delivery, and assist the Supervisor & Director on manipulating and interpreting data
  •  Brainstorm and research targeting and copy testing ideas to generate client-specific insight and determine future scenarios
  • Perform routine account hygiene, adherence to best practices, and execution of day-to-day tasks
  • Participate and collaborate with media team to understand and integrate on overall cross-channel campaign briefing and objectives
  • Mentor and train junior level search staff in their career development

Skills and Qualifications:

  •  A Bachelors’ Degree or relevant experience applicable to the marketing, advertising, and communications industry
  • Strong verbal and written communication skills
  • Proficiency with Excel and/or Google Sheets
  • Google Ads Search Certification
  • Google Analytics Certification a plus
  • Experience with SQL, Tableau, Google Data Studio, Airtable, or other analytics tools a plus
  • 1-2 years of paid search (SEM) experience
  • Desire to learn, ask questions, and attention to detail
  • Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to Supervisor
  • A team-first personality with a positive attitude and a flexible, collaborative work style

 

If you meet the above requirements, send us a cover letter telling us why you would be a good candidate, your salary range requirements and your resume.

About Mediasmith:

We are an independent media agency instilling thoughtful strategy and digital expertise into media implementation and analytics. Mediasmith makes impactful media simple.

 

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  • Location
    Oakland, California
  • Department
    Search
  • Employment Type
    Full time
  • Minimum Experience
    Mid-level
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